Brand’s history captured in a quartet of delightful illustrations
Behind many popular brands lies an interesting history and many intriguing stories. An important anniversary can be an opportunity to bring these stories to life, particularly on the brand’s packaging. Leading metal packaging company Trivium has been responsible for some memorable examples, and the pick of the 2020 collection is likely to be the limited edition sardine cans celebrating the 100th anniversary of Pointe de Penmarc’h.
The infinitely recyclable cans show four delightful scenes that capture the essence and traditions of sardine fishing in the port of Douarnenez and nearby Pointe de Penmarc’h (after which the company takes its name) between Brest and Lorient on France’s Brittany coast. Behind the colourful illustrations is a story of endeavor, struggle and innovation over many decades to bring this delicious food onto our tables.
Pointe de Penmarc’h is now part of Maison Chancerelle, whose Connétable brand, established in 1853, has the distinction of being packaged at the world’s oldest sardine cannery in Douarnenez, which now combines the artisanal methods of the past with the most modern processing techniques.
Patrick Savouré, Commercial Director Seafood from Trivium explains: “Seafood packaging has been one of our core sectors, and as we have been privileged to work for many years with canners around the world we have acquired a deep understanding of the nature and traditions of the industry. We fully recognised the proud heritage of Chancerelle, and were delighted to contribute to the centenary of Pointe de Penmarc’h.”
The 100 per cent recyclable aluminium cans are produced in a typical sardine format at the Trivium manufacturing plant in Moëlan-sur-Mer in Brittany, France.
New Report Finds Overwhelming Majority of Global Consumers Are Willing to Pay More for Sustainable Packaging
The eye-catching Gaya can earns Trivium design accolade
When cutting edge packaging technology combines with inspirational design to create genuine brand differentiation, the teams behind a development can take justifiable pride in the achievement. After securing a gold trophy 2 months ago, Trivium Packaging’s original metal can designs in 2019 for Gaya Coffee gained the company the added satisfaction of a much coveted 2020 iF Design Award.
Trivium launches Digital Colour Proofing at ADF ‘20
A new name appears at this year’s ADF, but the new name comes with a pedigree that represents some of the most outstanding aerosol and dispensing packaging developments in the cosmetic and personal care sector over the past few decades.