Beauty & Personal Care

Metal packaging is the sustainable choice for beauty and personal care products that need to stand out on store shelves. Trivium is the leader in metal packaging for beauty and personal care products, delivering the product portfolio, customer support and graphic excellence that allows brands to derive exceptional value from their packaging.

Veet Bottle

Gain a Sustainable Edge

Trivium metal packaging for beauty and personal care products support and enhance your brand image through sustainable and high-impact packaging.

Metal packaging is infinitely recyclable, meaning it can be recycled over and over without loss of quality.

This is growing in importance as consumers become increasingly concerned about the impact of plastic waste. In a 2019 survey by the Boston Consulting Group, 72% of consumers said they are willing to pay more for beauty and personal care products in eco-friendly packaging and 37% said they won’t buy products in harmful packaging.

Our specialists can help you define the most suitable specifications for your project, and we have graphics expertise and capabilities to execute the most sophisticated designs. We also provide 24/7 technical support throughout processing to ensure your success.

Stand Out on Store Shelves

Metal packaging from Trivium also enables the on-shelf impact you need to stand out. Metal isn't a one-shape solution. Trivium has a diverse portfolio of shapes in its stock catalog and is a leader in developing unique shapes to meet product and brand requirements.

Our in-house graphic centres can help boost your image with innovative decorative techniques. For example, NoVar inks allow matte and gloss on the same package while soft-touch inks produce an easy-to-grip rubberized feel. Metallic flake and pearl base coat effects can also be used.

beauty product bottles
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Strengthen Your Differentiation

Trivium offers a variety of sizes, shaping options and graphics that support your brand and help you standout on shelves. Metal packaging provides a premium feel for brand and serves as ideal canvas for brand graphics. You're not limited to a label to deliver your brand message—the entire package is your canvas.

From stunning, award-winning graphics to advanced printing techniques to an array of specialty finishes, inks and processes, we have a variety of ways to give your packaging the premium appearance you need to elevate above a growing sea of choices.

Case Study

Nivea Moves to Sleeker Shape for Aerosol Deodorant

Nivea, one of the world’s most popular deodorants, created a new look for its female range by moving to a taller and sleeker aluminium aerosol can. The 3-year re-packaging process, one of the most important marketing projects in the brand’s history, was carefully managed at all stages to meet advanced technical requirements and customer specifications.

Design innovation was complemented by the two state of the art multiple stage necking systems at Trivium’s aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped can in the most efficient and precise way. The design was extensively market tested for consumer reaction and comment. The favourable response, together with an improved shelf stand-out – the can is 9mm taller than its predecessor – contributed to a recent successful launch in Europe.

beauty and personal care - nivea case study
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Learn more about our sustainable and differentiating packaging solutions for beauty and personal care products.
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