Our approach to sustainability

Following the success of their No Plastic Water aluminium cans, Ocean52 came to us with the idea of producing a new premium line for their mineral water product.

In just four months, we worked with them to launch their No Plastic Water aluminium bottles. Sleek, sustainable and – crucially – re-closeable, they can be refilled and reused multiple times. When the bottles are finally discarded, they can be endlessly recycled.

As with all Ocean52 products, 52% of the profits from the sale of the bottles goes towards ocean conservation activities, such as beach clean-ups, education programmes and various circularity initiatives. Customers therefore directly contribute to plastic waste reduction and the preservation of marine biodiversity.

“Our new aluminium bottles are the perfect example of packaging that can be convenient, robust and fully in line with a truly circular, no-waste economy.”

Santi Mier, CEO and founder of Ocean52