27 April 2022
Trivium Forever Canvas Winner: Caitlin Wagg
Caitlin chose the beverage bottle category for her HB juice idea. Caitlin’s idea sprang from the insight that, to think creatively, we must fuel our brains with the proper nutrients. Using Australian-grown oranges as her inspiration, Caitlin’s work was grounded in the properties of HB Juice - a satisfying drink that naturally boosts creativity and supports mental wellbeing. The name of the product and its elegantly subtle design represents the creative thinking process and is inspired by the iconic yellow HB pencil.