Using graphics to grow

When Unimer Group was looking to accelerate the growth of its Titus brand, they asked us to produce an aluminium club range with colours that went beyond their traditional red and black steel cans.

Sharper printing onto an aluminium substrate created a more premium product that would stand out on the shelves in their initial target markets of France and Belgium.

The can’s appeal was further enhanced with the inclusion of Flextab, a pull ring opening system developed by Trivium for easier, faster and more convenient opening.

The Titus can has been awarded Gold in the 2021 Can of the Year competition and Silver in the 2021 Pentawards.